GUADALAJARA, Mexico, Nov. 6, 2023
/PRNewswire/ -- Betterware de Mexico S.A.P.I. de C.V. (NASDAQ:
BWMX), ("Betterware" or the 'Company"), announced today
organization changes in support of Jafra's future growth and
upcoming expansion into new markets.
Betterware de Mexico is pleased
to announce the following appointments effective January 1, 2024:
Mari Loli Sánchez-Cano, who has served as Jafra
Mexico's Managing Director for the past 18 years and as a member of
the Betterware Board since June 6th,
2023, will be taking on new responsibilities within the
organization as the South America Expansion Director. She will
oversee the expansion into the South American markets where the
company will initially enter Peru
and Colombia. Ms. Sánchez-Cano
possesses over 30-years' experience with the company and her
business acumen, proven track record, and leadership skills will be
highly valuable as we accelerate our international expansion. She
will report directly to Mr. Luis
Campos, Executive Chairman of the Board.
Virginia Cervantes,
Director of Commercial Planning for Mexico and the
United States will become the new North America Region
Director, leading the markets of Mexico, the United
States and, eventually Canada. Ms., Cervantes will report to Mr.
Luis Campos, Executive Chairman of
the Board. Virginia has made significant contributions since
joining Jafra in July 2023 and has
extensive experience in Marketing and Innovation in Mexico, Latin
America, United States and
Europe, having worked with global
consumer companies such as Kraft Foods, Avon Cosmetics, The Kellogg
Company and PepsiCo.
Pilar Sanchez, Commercial
Director of Jafra Mexico since July
2023, will be promoted to Managing Director of Jafra Mexico,
filling this role previously held by Mari
Loli Sanchez-Cano who is being promoted to South America
Expansion Director as previously mentioned. As part of the North
America Region, Ms. Sanchez will report directly to Virginia Cervantes. Pilar has immersed herself
into the business since joining the company in July 2023 and comes to the Company with
significant experience in Commercial areas having held leadership
positions in Sales, Marketing and Innovation for multinational
companies such as Cargill, PepsiCo and Mondelez International, and
overseeing countries like Brazil,
Argentina, Colombia and Central
America.
Karalee Mora, who served
as Jafra US Managing Director, has left the company and her
replacement will be announced shortly.
About Betterware de México, S.A.P.I. de C.V.
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
creating innovative products that solve specific needs regarding
organization, practicality, space saving and hygiene within the
household. Betterware's wide product portfolio includes home
organization, kitchen, commuting, laundry and cleaning, as well as
other categories that include products and solutions for every
corner of the household.
The Company has a differentiated two-tier network of
distributors and associates that sell their products through twelve
catalogs per year. All products are designed by the Company and
under the Betterware brand name through its different sources of
product innovation. The Company's state-of-the-art infrastructure
allows it to safely and timely deliver its products to every part
of the country, backed by the strategic location of its national
distribution center. Today, the Company distributes its products in
Mexico and Guatemala, and has plans of additional
international expansion.
Supported by its asset light business model and its three
strategic pillars of Product Innovation, Business Intelligence and
Technology, Betterware has been able to achieve sustainable
double-digit growth rates by successfully expanding its household
penetration and share of wallet.
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SOURCE Betterware de Mexico