PARIS, May 29, 2024 /PRNewswire/ -- Soudah
Development and Warner Bros.
Discovery International (WBD) signed a one-year
partnership agreement to promote and celebrate the distinctive
nature, culture, and heritage of Soudah and parts of Rijal Almaa, a
region situated in southwest Saudi
Arabia. This collaboration will focus on raising awareness
of Soudah Peaks – an upcoming luxury mountain tourism destination
set 3,015 meters above sea level, on the highest peak in
Saudi Arabia – and showcase its
unparalleled beauty and diversity to a global audience.
The partnership agreement entails the production of three
short-form documentaries that will highlight Soudah's natural
landscapes, cultural heritage, ancestral traditions, architectural
aesthetics, local community and its wide range of unparalleled
offerings including historical sites and monuments.
These short forms will be airing this summer across Europe, US, Middle
East, Africa, and
India on WBD's TV channels
Discovery Channel, Travel Channel and Eurosport 1 and 2.
Additionally, the short forms will air on digital across Discovery
YouTube channel, on VOX MEDIA's social networks and Discovery
Channel Weibo in China.
Eng. Saleh Aloraini, CEO of
Soudah Development, commented on the partnership: "We are delighted
to join forces with Warner Bros. Discovery to unveil the
exceptional beauty and cultural significance of the Soudah region,
along with the Saudi Arabia, on a
global scale. This collaboration marks a pivotal step in our
endeavor to position Soudah as a unique luxury mountain tourism
destination, and we are confident that it will captivate travelers
from around the world."
The Soudah region is home to a variety of fauna and flora,
varied topography, and unique agricultural practices such as
beekeeping, all of which will be highlighted in the content
produced.
Mike Rich, Head of Warner Bros.
Discovery, Sports & Lifestyle International Brand Partnerships,
said: "Partnering with Soudah Development presents an exciting
opportunity for us to showcase the unique appeal of the Soudah
region through our influential media platforms. We are thrilled to
bring captivating stories of Soudah's natural wonders and cultural
heritage to our viewers. We eagerly anticipate a successful
collaboration ahead."
Ends
About Soudah Development
Soudah Development is a closed joint-stock company fully owned
by the Public Investment Fund (PIF) of Saudi Arabia. It has been established to drive
the development of Soudah Peaks, a luxury mountain tourism
destination in the Aseer region in southwest Saudi Arabia. It aims to preserve the natural
landscape and respect the rich cultural heritage of the region,
whilst creating thousands of direct and indirect jobs, contributing
to the Kingdom's non-oil GDP by 2033, and elevating the quality of
life of residents. Soudah Development was announced by HRH Crown
Prince Mohammad bin Salman bin Abdulaziz Al
Saud, Prime Minister, and Chairman of Soudah Development, on
February 24, 2021.
For more information, visit the links below:
Website: www.soudah.sa, www.soudahpeaks.sa
Twitter, Instagram, LinkedIn, and Facebook: @SoudahDevCo
About Warner Brothers Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media
and entertainment company that creates and distributes the world's
most differentiated and complete portfolio of content and brands
across television, film and streaming. Available in more than 220
countries and territories and 50 languages, Warner Bros. Discovery
inspires, informs and entertains audiences worldwide through its
iconic brands and products including: Discovery Channel,
discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network,
OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS,
truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel,
Warner Bros. Film Group, Warner Bros. Television Group, Warner
Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner
Classic Movies, Discovery en Español, Hogar de HGTV and others. For
more information, please visit www.wbd.com.
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