In partnership with St. Jude Children's
Research Hospital® and the Polaris Dawn mission, Doritos'
first-ever space chip fuels awareness and funds for childhood
cancer research and treatment
PLANO,
Texas, Aug. 19, 2024 /PRNewswire/
-- DORITOS® is making history with a limited-edition minis
COOL RANCH® Zero Gravity Flavored Tortilla Chip, marking the first
time Doritos is going to space. The made-for-space Doritos were
specially formulated to keep the zesty COOL RANCH® flavor from
floating away, so astronauts can enjoy them in zero gravity. These
special chips are being produced as minis, designed to be eaten in
one delicious bite for out-of-this-world snacking.
As a brand that champions boldness everywhere – here on Earth
and beyond – Doritos is going to the stars in partnership with St.
Jude Children's Research Hospital® and the Polaris Dawn
mission to encourage fans to get involved in an unexpected
way.
"With every new Doritos innovation, we hope to encourage
snackers to pave new paths," said Tina
Mahal, senior vice president of marketing at PepsiCo Foods
North America. "The Cool Ranch Zero Gravity chips embrace what it
means to live life boldly by pioneering a creative way to raise
awareness for such an important cause."
"The limitless possibilities of space inspired us to push the
boundaries of what's possible," said Chris
Bellinger, Chief Creative Officer of PepsiCo Foods North
America. "This mission is a testament to our commitment to
delivering bold experiences and flavors, even in the most
unexpected places."
Doritos fans here on Earth can join the mission and donate at
StJude.org/DoritosInSpace to experience firsthand the
limited-edition Cool Ranch Zero Gravity chips in special
glow-in-the-dark packaging. Doritos is also making a
$500,000 donation to St. Jude to
further the institution's lifesaving mission: Finding cures. Saving
children®. Everywhere.
"We are deeply grateful to Doritos for its generous support that
inspires communities and consumers everywhere to unite for a bold
cause: helping treat and defeat childhood cancer," said
Richard C. Shadyac Jr., president
and CEO of ALSAC, the fundraising and awareness organization for
St. Jude Children's Research Hospital. "Through this partnership,
Doritos and the Polaris Dawn crew are being catalysts for change by
helping St. Jude raise survival rates for more of the 400,000 kids
around the world with cancer every year."
The mission is lifting off no earlier than August 26. Until then, head to
StJude.org/DoritosInSpace to donate for a chance to try the
limited-edition chips and snag other far-out rewards. Fans who
don't get their hands on the limited-edition, made-for-space chips
can still try the classic version of DORITOS® minis COOL RANCH®
Flavored Tortilla Chips available year-round at retailers
nationwide and online.
For more information visit www.doritos.com or check out
Doritos on Facebook, Instagram, X, YouTube and Snapchat.
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of many
Frito-Lay North America brands – the $25
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Follow Doritos on X, Instagram, YouTube, Facebook and
TikTok. Learn more about Frito-Lay at the corporate website,
www.fritolay.com, and on X.
About Frito-Lay North America
Frito-Lay North America
is the $25 billion net sales
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For
decades, Frito-Lay's portfolio of beloved products has brought
smiles to millions of families across the world, including Fritos®
corn chips, Lay's® and Ruffles® potato chips, Doritos® and
Tostitos® tortilla chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® air popped snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at FritoLay.com,
on X (@FritoLay), on Instagram (@FritoLay) and on Facebook
(FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
St. Jude Children's Research Hospital®
St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. Its purpose is clear: Finding cures.
Saving children.® It is the only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to
children. When St. Jude opened in 1962, childhood cancer was
largely considered incurable. Since then, St. Jude has helped push
the overall survival rate from 20% to more than 80%, and it won't
stop until no child dies from cancer. St. Jude shares the
breakthroughs it makes to help doctors and researchers at local
hospitals and cancer centers around the world improve the quality
of treatment and care for even more children. Because of generous
donors, families never receive a bill from St. Jude for treatment,
travel, housing or food, so they can focus on helping their child
live. Visit St. Jude Inspire to discover powerful St.
Jude stories of hope, strength, love and kindness. Support the St.
Jude mission by donating at stjude.org, liking St. Jude
on Facebook, following St. Jude
on X, Instagram, LinkedIn and TikTok, and
subscribing to its YouTube channel.
About Polaris Dawn
Polaris Dawn is the first of three
human spaceflights under the Polaris Program. The program is named
after Polaris, a constellation of three stars more commonly known
as the North Star, which has been a guiding light throughout human
history to help us navigate the world and inspire progress. The
mission is in support of St. Jude Children's Research Hospital®. To
learn more about Polaris Dawn, visit
https://polarisprogram.com/dawn/and follow the mission on X
(@PolarisProgram), and Instagram (@PolarisProgram).
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SOURCE Frito-Lay North America