Connectivity Leader and #1 Youth Sports
Platform Unite to Provide Essential Resources, Support and
Memorable Experiences for Families Across the U.S.
STAMFORD, Conn., and CHICAGO, March 12,
2025 /PRNewswire/ -- Spectrum, one of the nation's
largest broadband connectivity providers, today announced a
landmark, multi-year agreement to triple its investment in
community sports organizations nationwide by partnering with
TeamSnap, the #1 youth sports management platform with 25 million
users. Building on the success of a pilot program with TeamSnap,
Spectrum will sponsor more than 720 youth sports leagues across the
country through 2027, making this collaboration one of the most
significant youth sports partnerships in the United States.
"Teaming up with TeamSnap is truly a home run for Spectrum
because so many of the families we serve, and our employees who are
their neighbors, have children who play in local sports leagues,"
said Sharon Peters, Executive Vice
President, Chief Marketing Officer for Spectrum. "Our support of
TeamSnap will provide essential resources, funding and memorable
experiences to inspire young athletes across the nation, foster a
lifelong love for their sport and create opportunities that extend
beyond the field."
The partnership between TeamSnap and Spectrum began in the fall
of 2023 and now supports 240 leagues annually across more than 30
markets within Spectrum's 41-state footprint. Leveraging TeamSnap's
unique ability to impact youth sport communities, Spectrum has
reached more than 150,000 youth sports households through branded
jerseys, field signage and custom communications. Soccer, baseball
and softball emerged as key focus areas, underscoring Spectrum's
alignment with some of the most widely played youth sports on the
TeamSnap platform, as well as across the
United States.
"TeamSnap's partnership with Spectrum is about more than just
sponsorships; it's about creating opportunities and experiences
that resonate with families," said Nicole
McCormack, Senior Vice President and General Manager of
Brand Solutions at TeamSnap. "As the only platform that connects
brands with youth sports communities at scale, TeamSnap helps
Spectrum deliver on its commitment to local communities, one
practice, one game, one team at a time."
Spectrum's Support Provides Scholarships and Equipment,
Reduces Player Costs
Spectrum's expanded three-year
partnership with TeamSnap will provide sponsorships to
more than 720 local youth leagues by 2027, with a significant
portion of Spectrum's support going directly back to the leagues
and teams. Utilizing TeamSnap's corporate sponsorships
in this way helps reduce the cost of participation, provides
scholarships for players in need and delivers new equipment to
improve the experience for young athletes.
"Spectrum's sponsorship of Elmjack Little League helped fund
upgrades to our facilities and equipment, enhancing the overall
experience for players and fans alike," said Milo Kaminsky, Board Member of Elmjack Little
League in Queens, N.Y. "Their
support helped create a more welcoming and enjoyable environment
for everyone who comes out to enjoy the games."
Among the Spectrum markets where sponsorships are planned for
this spring are Albany,
Austin, Birmingham, Charlotte, Cheyenne, Cleveland, Dallas-Fort Worth, Green Bay-Appleton, Lexington,
New York, Orlando,
Portland, Saint Louis and Syracuse. Additionally, Spectrum and TeamSnap
are partnering to sponsor soccer and Little League teams impacting
nearly 2,000 youths in the Asheville,
N.C. and Greenville, S.C.
areas hit hard by last fall's hurricanes, as well as in
Los Angeles, where the community
is rebuilding from recent wildfires.
Connecting Community Sports to the Big Leagues
In addition to supporting local leagues, Spectrum has deepened its
impact by connecting community sports with professional athletics.
In 2024, tapping into Spectrum's partnerships with the Los Angeles
Dodgers and Tampa Bay Rays, Spectrum and TeamSnap created exclusive
game-day experiences for youth players and their families,
including VIP stadium access and on-field meet-and-greets with
Major League players. These events celebrated the achievements of
local leagues and showcased Spectrum's support of communities where
its customers and employees live and work.
More information on reaching youth sports communities is
available at TeamSnap for Brands.
About Spectrum
Spectrum is a suite of advanced
communications services offered by Charter Communications, Inc.
(NASDAQ:CHTR), a leading broadband
connectivity company and cable operator with services
available to nearly 57 million homes and businesses in 41 states.
Over an advanced communications network, the Company offers a full
range of state-of-the-art residential and business services
including Spectrum Internet®, TV, Mobile and
Voice.
More information can be found at corporate.charter.com.
About TeamSnap
TeamSnap is home to the largest
online community for youth sports. It is consistently rated the No.
1 sports management platform by its loyal audience of more than 25
million youth sports coaches, administrators, players, and parents
and over 19,000 sports organizations—across more than 100 different
types of sports and activities. The leading sports-tech company
offers consumer brands innovative new ways to connect with
passionate youth sports audiences from across the globe. It is
currently in high-growth mode, expanding its footprint toward
becoming THE platform and marketplace for all things youth
sports.
For more information, visit the TeamSnap website, and
follow the company on Instagram, LinkedIn and Twitter.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/spectrum-and-teamsnap-announce-expanded-sponsorship-to-triple-investment-in-youth-sports-302399834.html
SOURCE Charter Communications, Inc.
