The carousel space will be transformed into a
pop-up market, bringing California's Flamingo Estate to New York.
NEW
YORK, Jan. 23, 2025 /PRNewswire/ -- Bloomingdale's announces The Carousel @
Bloomingdale's: Flamingo Estate,
bringing the feeling and inspiration from Richard Christiansen's home and garden to life
with a pop-up market. The carousel, available at the 59th Street
flagship store and online, will feature the very best of Mother
Nature, with garden-grown signature goods from the farms and
orchards of California's
picturesque Flamingo Estate.
Flamingo Estate is Richard
Christiansen's home and garden, but it's also a collection
of over 120 farmers and growers employing regenerative practices.
The products are made the slow way, by people they trust, to ensure
impeccable sourcing and traceable ingredients. From candles to
soaps to pantry items, their collections are hand-harvested and
hand-made.
The Carousel @ Bloomingdale's
promises a curated variety of products, drawing from Flamingo
Estate's philosophy and enchanting charm. The market will feature
the lifestyle brand's widely loved bath & body products,
candles, and gourmet pantry goods. Shoppers can explore the
expertly curated selection of apothecary products through
imaginative displays and delightful sampling moments throughout the
shop.
"Collaborating with the iconic Flamingo Estate provides the
unique opportunity to bring a piece of the garden to Bloomingdale's and a part of the west coast to
59th street," said Frank Berman,
EVP, Chief Marketing Officer. "Richard has created such a unique
and incredible brand with sought after and elevated products we
know our customers have an appetite to experience."
"Flamingo Estate is my home, and a celebration of everything we
grow in California. But before
Flamingo Estate was born, I spent almost 20 years here in
Manhattan dreaming of a garden and
orchard and all the things I could make there. So in many ways,
this is a homecoming for me. I always wanted to create a wonderful
expression of my LA home and garden, here in New York." shared Richard Christiansen, founder of Flamingo
Estate. "We've covered the ceiling with all of my favorite fragrant
plants, the same ones I hang from the ceiling of my goat shed and
garden office. I'm so excited for my friends and all the people I
love from my years in New York to
come and experience my home, and take something back to
theirs."
The partnership with Flamingo Estate also brings unique in-store
activations at Bloomingdale's 59th
Street flagship throughout the season, including:
- The Guide to Becoming Alive Book Signing:
On February 8th, Richard will join
customers at 59th Street for a meet and greet and book signing of
the Flamingo Estate book.
- Product Customization: On select Saturdays in February
and March, customers are invited to enjoy custom calligraphy on
their olive oil bottles and candles when they purchase these items
from the pantry. (February 1st,
February 22nd and March 8th)
- Product Samplings: On select Saturdays in February and
March, customers can sample products from the pantry (such as the
Chef's Kiss Set) in branded charcuterie cups before purchasing.
(February 1st, February 15th and March
8th)
Bloomingdale's x Flamingo
Estate officially launches at the 59th Street store and online
January 23rd, and the shop will be
live through mid-March.
Visit Bloomingdales.com and @Bloomingdales on Instagram to learn
more.
About Bloomingdale's
Bloomingdale's is America's only nationwide,
full-line, upscale department store. A division of Macy's, Inc.
(NYSE: M), it currently operates 32 Bloomingdale's stores, 21
Bloomingdale's The Outlet stores, and four Bloomie's stores in
California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
celebrated its 150th anniversary in 2022. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time,
visit www.bloomingdales.com.
About Flamingo Estate
Settled in the 1940s high atop
the hills of Los Angeles, Flamingo
Estate throughout its history has been a hedonistic enclave of
sun-worship, folk mythologies, and psychedelic remedies — a secret
haven for wild alchemy in the City of Angels. Now, Flamingo Estate
is the home of Richard Christiansen,
and, in the spirit of its origins, a radical celebration of
pleasure from the garden. We carefully cultivate Mother Nature's
wildest, most precious gifts, at a time when we need them most.
Championing the idea that Mother Nature is the last great luxury
house, and sourcing rare ingredients from over 125 farms and
collaborators. Instead of commodity ingredients, our goal is to get
as close to the raw, natural material as possible, and to be able
to trace each ingredient back to the farmer who planted it.
Creating nutrient-dense rituals for daily pleasure, with Mother
Nature as the guide.
Press Contact
jennifer.chadroff@bloomingdales.com
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SOURCE Bloomingdale's