The continued shift of content providers, audiences, and advertisers toward CTV (connected TV) is benefitting streaming technology company Roku (ROKU). Thanks to the secular industry trends, Roku’s active accounts and ARPU (average revenue per user) have increased year-over-year and sequentially in the first two quarters of 2021. Despite the strength in its key performance metrics, Roku stock is down about 4.3% so far this year, underperforming the Nasdaq composite index by a wide margin.  The answer to this lies in its website traffic data. Thanks to the big financial data aggregator, TipRanks, one can now quickly ascertain how a company’s website traffic is trending.
https://www.tipranks.com/news/article/roku-what-website-traffic-indicates-ahead-of-q3-print?utm_source=advfn.com&utm_medium=referral
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