Looking to diversify its business, News Corp (NWSA) has set its sights on the Australian gambling market. NWSA plans to launch an online sports betting platform in the country in a joint venture arrangement, according to a Wall Street Journal report. The Rupert Murdoch family-controlled News Corp operates newspapers, television, and digital media brands.  News Corp’s betting platform is tentatively named BetR. The goal is to launch it in time for Australia’s popular horse racing season that begins at the end of August.  News Corp’s Betting Partners  The Murdoch organization is teaming up with Tekkorp Capital, BetMakers Technology, and Matthew Tripp on the venture.
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